Level 7
Product Design
Where design meets business and technology
Combining UX, UI, research, business and systems thinking - designing products rather than screens, under real constraints.
By the end of this track you can
- →Frame a design problem in terms of user and business outcomes
- →Work with technical constraints rather than against them
- →Make and defend trade-offs with evidence
- →Measure whether a design actually worked
What Is Product Design?
10 minProduct design is responsibility for a whole product - the problem it addresses, the system that delivers it, and the business that sustains it - not only its screens.
Problem Framing
10 minHow a problem is stated determines which solutions can be imagined, which is why reframing is usually the highest-leverage move available to a product team.
Working with Technical Constraints
10 minThe system beneath a product - its data model, interfaces, latency and accumulated history - is design material, and designers who can read it make better decisions faster.
Design and Business
11 minEvery revenue model bends design incentives somewhere, and a practitioner's usefulness depends on seeing where user benefit and business benefit align and where they genuinely do not.
Systems Thinking
9 minSeeing a product as parts in relationship - stocks, flows, feedback loops, delays and emergent behavior - rather than as a stack of independent screens to be drawn.
Trade-offs and Decisions
9 minThere is no design without trade-off; the craft lies in making each choice explicit - its options, criteria, evidence, cost and the signal that would prove it wrong.
Measuring Design Impact
9 minHow to show that a design worked using behavioral and attitudinal evidence, and how to stay honest about what every measure hides, distorts or quietly rewards.
Next track
Advanced Practice